Willem Droog

senior creative & copywriter

Dutch creative, working from Amsterdam. Hire me for branding, commercials, content, social strategies, PR stunts, activation and worstenbroodjes.Book now: 0625412578

Bol Select Loyalty Program - TVC

Bol Select - TVC

Bol Select - Fan content (instant hit)

More fan content - remix (credit: SM7B)

Bol Home Decoration - TVC

Bol Fashion - TVC

Bol Laptops - TVC

Univé pet insurance - Outdoor

We created a series of smart outdoor ads targeting pet owners, via their dogs. By printing our messages on irresistible tennisbals that we hid in parks near Univé shops, we got every dog owners attention. These 'dog finds' read: Where do you still find a... <unique Univé feature>.

Ikea - Branded content

Rijksoverheid - Fireworks

Rijksoverheid - Drug labs

Eneco - NK Tegenwind fietsen - Partnership

Poster & Product

Local news item

King Mints - Limited edition campaign

King Mints - Press video & content

King Mints - Content & Impression

PC Uitvaart - Local campaign - booklet

PC Uitvaart - Local campaign - Outdoor ads

Side Quest

I'm not much of an illustrator. Quite terrible at it. That's why I occasionally draw the most terrible things I can. The resulting 'positive abominations' are a tribute to creativity's best friends; stubbornness and imperfection. More on my instagram.

Honors & Awards

2024SAN Accent Consistent - Winner
2023Gouden Loeki Q1 - Finalist
2022Gouden Loeki Q3 - Finalist
2021Overheidsinnovatie van het jaar
2020ADCN Bronze - Activation & Experience
2020San Accent Award - Smart Idea
2020Esprix Zilver - Small budget
2020Esprix Zilver - Non-profit
2019ADCN - Bronze lamp
2019ADCN - Bronze lamp
2019ADCN - Bronze lamp
2019ADCN - Nomination
2019Esprix - Silver
2019SAN Accent Consistent - Winner
2019SAN Accent - Winner
2019SAN Accent - Nomination
2019SAN Accent - Nomination
2019Spinawards - Gold
2019Spinawards - Silver
2019Gouden Loeki Q1 - Finalist
2019The Best Social Media Awards - Winner
2019The Best Social Media Awards - Winner
2019The Best Social Media Awards - Nomination
2018ADCN - Nomination
2016One Show Young Ones - Merit
2015Gouden Zaag (most promising Dutch ad talents) - Top 3 Nomination
2014Young Innovator Award 2014 by Google and The Advertising Club New York - Winner
2014Gouden Zaag (most promising Dutch ad talents) - top 3 Nomination
2014NL Representative Cannes Young Lions (Cyber)
2014Jongehonden (24 Hour Pitch) - Gold
2014One Show Young Ones - Merit
2013TBWA NEBOKO Talent Pitch - Winner
2012One show Young Ones - Silver
2011NL Representative Cannes Young Lions (Print)

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I thank all the courageous clients and colleagues behind the work on this page. Stay Dangerous!

Willem Droog | Freelance Creative & Copywriter | 0625412578 | [email protected]