Willem Droog
senior creative & copywriter
Dutch creative, working from Amsterdam. Hire me for branding, commercials, content, social strategies, PR stunts, activation and worstenbroodjes.Book now: 0625412578
Bol Select Loyalty Program - TVC
Bol Select - TVC
Bol Select - Fan content (instant hit)
More fan content - remix (credit: SM7B)
Bol Home Decoration - TVC
Bol Fashion - TVC
Bol Laptops - TVC
Univé pet insurance - Outdoor
We created a series of smart outdoor ads targeting pet owners, via their dogs. By printing our messages on irresistible tennisbals that we hid in parks near Univé shops, we got every dog owners attention. These 'dog finds' read: Where do you still find a... <unique Univé feature>.
Ikea - Branded content
Rijksoverheid - Fireworks
Rijksoverheid - Drug labs
Eneco - NK Tegenwind fietsen - Partnership
Poster & Product
Local news item
King Mints - Limited edition campaign
King Mints - Press video & content
King Mints - Content & Impression
PC Uitvaart - Local campaign - booklet
PC Uitvaart - Local campaign - Outdoor ads
Side Quest
I'm not much of an illustrator. Quite terrible at it. That's why I occasionally draw the most terrible things I can. The resulting 'positive abominations' are a tribute to creativity's best friends; stubbornness and imperfection. More on my instagram.
Honors & Awards
| 2024 | SAN Accent Consistent - Winner |
| 2023 | Gouden Loeki Q1 - Finalist |
| 2022 | Gouden Loeki Q3 - Finalist |
| 2021 | Overheidsinnovatie van het jaar |
| 2020 | ADCN Bronze - Activation & Experience |
| 2020 | San Accent Award - Smart Idea |
| 2020 | Esprix Zilver - Small budget |
| 2020 | Esprix Zilver - Non-profit |
| 2019 | ADCN - Bronze lamp |
| 2019 | ADCN - Bronze lamp |
| 2019 | ADCN - Bronze lamp |
| 2019 | ADCN - Nomination |
| 2019 | Esprix - Silver |
| 2019 | SAN Accent Consistent - Winner |
| 2019 | SAN Accent - Winner |
| 2019 | SAN Accent - Nomination |
| 2019 | SAN Accent - Nomination |
| 2019 | Spinawards - Gold |
| 2019 | Spinawards - Silver |
| 2019 | Gouden Loeki Q1 - Finalist |
| 2019 | The Best Social Media Awards - Winner |
| 2019 | The Best Social Media Awards - Winner |
| 2019 | The Best Social Media Awards - Nomination |
| 2018 | ADCN - Nomination |
| 2016 | One Show Young Ones - Merit |
| 2015 | Gouden Zaag (most promising Dutch ad talents) - Top 3 Nomination |
| 2014 | Young Innovator Award 2014 by Google and The Advertising Club New York - Winner |
| 2014 | Gouden Zaag (most promising Dutch ad talents) - top 3 Nomination |
| 2014 | NL Representative Cannes Young Lions (Cyber) |
| 2014 | Jongehonden (24 Hour Pitch) - Gold |
| 2014 | One Show Young Ones - Merit |
| 2013 | TBWA NEBOKO Talent Pitch - Winner |
| 2012 | One show Young Ones - Silver |
| 2011 | NL Representative Cannes Young Lions (Print) |
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I thank all the courageous clients and colleagues behind the work on this page. Stay Dangerous!
Willem Droog | Freelance Creative & Copywriter | 0625412578 | [email protected]